{"id":6427,"title":"A European single e-health market will strengthen the competitiveness of providers","link":"https:\/\/www.programm-gesundheit.blog\/en\/single-e-health-market\/","date":"17. February 2021","content":"

From electronic health records to telemedicine, the digitization of healthcare in the countries of the European Union is progressing at different speeds and resembles a patchwork quilt. It is certainly true that there are a large number of promising European initiatives in the e-health sector. But a clear, pan-European vision is still lacking. In an impulse paper, we argue for an integrated e-health strategy.<\/span><\/span>\u00a0<\/span><\/span>Particularly in times of crisis, a common approach offers advantages and strengthens the competitiveness relative to the powerful markets of China and the USA. This also extends to the development and distribution of European e-health solutions.<\/span><\/span>\u00a0<\/span><\/strong><\/span><\/p>\n

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Since September 2020, health apps or\u00a0\u201cDiGAs\u201d\u00a0can be prescribed\u00a0in Germany\u00a0by a doctor. This was done 3,700 times in the last quarter. The ten providers approved to date have thus generated a combined turnover of around EUR 1.7 million. This corresponds to less than 0.02 percent of drug prescriptions in the same period. Even with optimistic growth assumptions: at this rate, it will take a long time to bring forth companies that can play a strong role in the digital health market. Good products should have better opportunities to be scaled. A single e-health market in Europe, serving as a large domestic market, would provide better opportunities for European companies to grow, attract foreign providers to a larger extent, and in this way promote quality competition, the results of which would be beneficial to the provision of health care throughout Europe.\u00a0<\/span><\/p>\n

Situation in comparison with China and the USA<\/span><\/span>\u00a0<\/span><\/span><\/h5>\n

By 2025, China and the U.S. will account for nearly 60 percent of the global e-health market, with an estimated volume of \u20ac226 billion and \u20ac126 billion, respectively. The size and dynamics of the market are also reflected in the higher than average proportion of “unicorns”, i.e. young companies with a stock market valuation of more than one billion dollars. According to a market study, 20 of the 39 digital health unicorns worldwide in 2019 came from the United States; eight came from China, and three from the European Union.<\/span><\/span>\u00a0<\/span><\/span><\/p>\n

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© Hier steht eine Quellenangabe.<\/div><\/div><\/a><\/span><\/p>\n

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Vision: EU as a single e-health market\u00a0<\/span><\/span>\u00a0<\/span><\/span><\/h5>\n

The EU has the potential to become the second-largest single market for digital health – with an estimated volume of 155 billion euros and around 500 million users by 2025. Such a market would have a number of commercially competitive advantages:\u00a0<\/span><\/p>\n